Executive MBA - Hotel and Tourism Management
The MBA in Hotel and Tourism Management is a postgraduate program organized by the Felipe Moreno Higher Education Center and taught online/online.
OBJECTIVES AND COMPETENCESThe main objective of the Postgraduate course is the development of the most important skills, abilities and knowledge that enable candidates to assume a position of responsibility in national and international hotel chains and establishments, including:
- Knowledge of the national and international hotel environment
- Competitive management of all areas of the hotel
- Problem solving and decision making
- Capacity for analysis, organization and strategic planning
- Teamwork and personal skills
- Improved communication and information management
- Autonomous learning and adaptability
- Creativity, leadership and entrepreneurial spirit
ADDRESSED TOThe program is preferably aimed at university graduates with a degree or degree who want to direct their professional career to the field of hospitality. Likewise, it is recommended for professionals in the service sector who want to access management positions. Despite the fact that a previous university degree will be valued when making the selection, candidates without university studies who can prove a previous experience of at least three years in management positions will also be able to access.
Students who successfully complete the program will obtain the Executive MBA degree in Hotel and Tourism Management from the 'Felipe Moreno' School of Tourism of the Balearic Islands, its own superior program designed according to the guidelines of the European Higher Education Area and equivalent to 60 ECTS credits. .
METHODOLOGYThe subjects are developed with telepresence methodology. It is a remote face-to-face with classes directed through the Virtual Classroom, where the student will have documentation and activities that will contribute to the preparation of the subject. The sessions will be recorded and the student will be able to access them at any time. The student will have the support of the teacher-tutor who will accompany him throughout the Postgraduate course. You will also receive a virtual classroom guide that will provide you with the necessary information to function safely in the virtual environment.
The professional profiles towards which the Postgraduate design and its aspect are focused are:
- Economic-Financial Management
- Human resources management
- Purchase and Sales Management
- Marketing Management
- Quality Management
- Exploitation Management
- Gestion of reservs
- e-Business Management
The professional opportunities that the Postgraduate course focuses on are those related to managerial functions, both in independent hotels and those belonging to hotel chains.
The professional approach will be aimed mainly at the holiday sector, without renouncing professional opportunities in urban or mixed hotels, especially favored by the tendency of the main chains in the sector to develop their business in all areas.
We have a direct connection with the selection processes of the main companies in the sector in Spain, both for national and international professional development. The presence in Latin America of the main Spanish hotel chains will mean a special professional opportunity for Postgraduate students.
Among our teachers we have professional experts, which means excellent training based on practice and focused on the world of work. To pass the Postgraduate, the student must also carry out a Master's Thesis in which they will be able to apply all the knowledge received during the course, which will be an opportunity to consolidate the knowledge at the hands of an expert tutor.
|Structure of the hotel company||3 ECTS|
|Trends and innovation in tourism||3 ECTS|
|DIRECTORATE OF OPERATIONS||
|Lodging Operations Directorate||6 ECTS|
|Food and Beverage (F&B) Directorate||6 ECTS|
MARKETING AND COMMERCIALIZATION
|hotel marketing||6 ECTS|
|Marketing and digital strategies||6 ECTS|
|Revenue Management||3 ECTS|
MANAGEMENT, ADMINISTRATION AND FINANCE
|Economic and financial management||6 ECTS|
|Strategic management and HR||6 ECTS|
|Development of management skills||3 ECTS|
QUALITY MANAGEMENT AND CUSTOMER SERVICE
|Customer relationship management||3 ECTS|
|Quality management in hospitality||3 ECTS|
MASTER THESIS PROJECT