Escuela de Turismo de Baleares Education Palma de Mallorca Balears, Illes

At present, the protocol and the organization of events have regained an important role both in public institutions and in private entities, especially in the field of planning internal and external events, and in the final image of the institution. .

On the one hand, the protocol establishes the x-ray of the organizations and their interrelationships, and it does so with a careful staging with complex technical, artistic and design approaches as containers for the messages and values that organizations want to convey to their target audiences. . On the other hand, events generate brand experience and become a tool that provides direct added value in relations between organizations and audiences.

Events are considered by professionals and academics as a tool that is integrated into the relational strategy of organizations with their audiences, and an instrument for the projection (internal and external) of corporate image and reputation, since they are direct communication. of a reality, not only provide image and value, but also transparency. For this reason, organizations consider them a powerful marketing tool.

It is precisely the purpose of specifically addressing the demand generated in each of these two areas that motivates the degree study plan to include two professionalization itineraries, one in protocol and the other in event organization, located in the fourth course.

The study plan is designed following both the philosophy of acquiring competencies and the structural principles of the official Bachelor's degrees at the UIB. Regarding its approach, the degree is attached to the branch of legal and social sciences and from the Center we encourage attendance at events, the design of projects and practices that guarantee practical training for students from the first year.

*Degree issued by the University of the Balearic Islands. Enrollment in the first year is not allowed (curriculum in extinction)